Know Your Audience’s Limits

Not all players tolerate ads or in-app purchases the same way. Some expect free gameplay with ads, others prefer paying for ad-free experiences. Analyze your audience behavior, test different methods, and avoid pushing aggressive monetization.

Rewarded Ads — The Sweet Spot

Rewarded video ads offer a win-win: players choose when to watch ads to earn bonuses like extra lives, in-game currency, or speed-ups. This approach improves user experience and engagement without feeling forced.

Gradual Introduction of In-App Purchases

Introduce purchases gradually: start with low-cost items like skins or single energy boosts, then scale to bigger bundles. Offer discounts and promotions at logical moments—after level completion or milestone achievements.

Minimal Interruptions — Maximum Enjoyment

Avoid aggressive interstitial ads or pop-ups mid-gameplay. Instead, show ads during:

• Pauses
• Level completions
• Loading screens

This way, players don’t feel interrupted or frustrated.

Use Analytics and A/B Testing

Monitor churn rates, session length, and revenue closely. Use A/B testing to find the optimal ad formats and pricing. Continuously optimize monetization strategies with respect for player comfort.