Concept and Ideation Every mobile game begins with a spark — an idea that combines gameplay mechanics, theme, and target audience. At this stage, teams[…]

Popularity and Ecosystem Unity dominates the mobile gaming market, powering over 50% of all mobile games worldwide. Its massive asset store, large community, and broad[…]

Ignoring Market Research One of the most frequent missteps is jumping into development without validating the market. Many developers create games they want to play, not what[…]

Use Texture Compression Wisely On Android, texture compression isn’t optional — it’s essential. Use ETC2 for universal support across modern devices. For mid-to-high-end devices, use ASTC (especially for 3D[…]

Know Your Audience’s Limits Not all players tolerate ads or in-app purchases the same way. Some expect free gameplay with ads, others prefer paying for[…]

First Impressions Are Everything Mobile players are ruthless. If your game doesn’t make a clear, instant first impression, they’ll uninstall in under 30 seconds. Unlike PC[…]